Reginald Boateng
Artist / Photographer
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Brand Collaboration

CUPPASHANTI – KENTEMANIA

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I was commissioned by @cuppashanti on the lookbook visuals of its debut Cup Collection “Kentemania”


The Kentemania Collection is inspired by the rich heritage of the Kente cloth, a symbol of the Ashanti tribe-Kentemania pulses with life and meaning, honoring traditional patterns while crafting a new narrative around color and culture.

Role
Art/Creative direction
date
07 Apr 2020
Launch
15 Jul 2020
client
@cuppashanti